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Viewing all Articles by Mark O'Keefe
I am vice president of editorial services at USDEC. I oversee, among other things, our website (usdec.org) and The U.S. Dairy Exporter Blog. Working with talented colleagues, I blend the best practices of journalism and content marketing to provide the U.S. dairy industry the information it needs to expand global demand for our products. You can reach me at mokeefe@usdec.org.
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The 2020 Global Dairy Business Year in Review
by Mark O'Keefe December 22, 2020
See the global dairy mergers, acquisitions, joint ventures, new facilities, executive hires and marketing initiatives that made 2020 a significant year.
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USDEC and other Ag groups release roadmap for free trade
by Mark O'Keefe December 17, 2020Farmers For Free Trade coalition highlights the importance of global trade that eliminates tariffs and nontariff barriers on U.S. exports.
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Vilsack says COVID-19 will have lingering effect on 2021 global dairy markets
by Mark O'Keefe October 27, 2020The new U.S. Center for Dairy Excellence is one reason to be bullish on exports of U.S. dairy ingredients to Southeast Asia.
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New USDEC center in Singapore designed to serve SE Asia’s growing need for U.S. Dairy
by Mark O'Keefe October 22, 2020The state-of-the-art facility is designed to be an education hub and collaborative meeting place that inspires innovation utilizing U.S. dairy ingredients and cheeses.
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Whey permeate success makes Proliant U.S. Dairy's Exporter of the Year
by Mark O'Keefe October 19, 2020The world’s No. 1 permeate company has helped blaze trails to China and other markets, creating opportunities for the entire U.S. dairy industry to ride the wave of whey ingredients.
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Virtual Town Hall: Wisconsin dairy farmers need cheese exports (VIDEO)
by Mark O'Keefe September 3, 2020The critical role that U.S. dairy exports play in Wisconsin's economy took center stage at a virtual town hall among dairy leaders this week.
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Webinar promotes science-based global policies that benefit U.S. dairy exports
by Mark O'Keefe August 28, 2020Event attended by 350 global influencers tells dairy's positive story while pushing back on the anti-animal and anti-dairy narratives of vegan activists.
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U.S. cheesemakers get legal win to use common name 'gruyere' (INFOGRAPHIC)
by Mark O'Keefe August 11, 2020Ruling occurs after lawyers representing a Swiss GI organization sent threatening letters to U.S. companies using the term “gruyere.”
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61 U.S. senators ask for more protection of feta, parmesan and other common food names
by Mark O'Keefe July 31, 2020A bipartisan letter asks the U.S. government to enhance protection of common food names as a core policy objective in all trade-related discussions.
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The 2020 Mid-Year Global Dairy Business Review
by Mark O'Keefe July 18, 2020
See the significant mergers, acquisitions, joint ventures, new facilities, executive hires and marketing initiatives for the first six months of this memorable year.
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USDEC spotlights U.S. Dairy's sustainability progress as IFT begins
by Mark O'Keefe July 13, 2020A study published in an academic journal shows the U.S. dairy industry used 30% less water, utilized 21% less land and reduced greenhouse gas emissions 19% over 10 years.
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RIP: U.S. Dairy honors the legacy of NAFTA
by Mark O'Keefe July 2, 2020NAFTA swung open a door of opportunity to our southern border that helped increase U.S. dairy export volume to Mexico by 435% while value soared by 646% over 26 years.
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Study: U.S. Dairy took $2.2 billion hit from EU stockpiling of SMP
by Mark O'Keefe June 18, 2020Future EU "intervention" practices will harm U.S. farmers and processors and erode efforts to advance fair trade policies that create greater market access.
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Canada undermines U.S. dairy provisions of USMCA
by Mark O'Keefe June 17, 2020Newly released Canadian tariff-rate quotas discourage U.S. dairy retail products from entering Canada, depriving U.S. dairy farmers and exporters the market access USMCA promised.
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U.S. Dairy's sustainability success story told to global customers in seven languages
by Mark O'Keefe June 9, 2020USDEC infographics showcase progress on water use, greenhouse gas emission, waste reduction, animal care and other advances.
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5 quantifiable reasons to celebrate World Milk Day
by Mark O'Keefe June 1, 2020One billion people around the world derive their livelihoods from the dairy sector, including more than 3 million jobs in the U.S. alone.
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Vilsack provides updated outlook for 2020 U.S. dairy exports (video, audio, text)
by Mark O'Keefe May 16, 2020COVID-19 has created havoc but opportunities remain, especially in Asia, where USDEC is investing in people, programs, partnerships and a new, first-class facility promoting U.S. Dairy.
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Vilsack says U.S. Dairy has taken 'a gut punch' but will bounce back
by Mark O'Keefe April 11, 2020More than 95% of the world’s population lives beyond U.S. borders and many countries can’t produce enough milk to meet their citizens’ growing demand for dairy.
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U.S. dairy industry reassures global customers about commitment to exports
by Mark O'Keefe March 31, 2020A message translated into 10 languages says U.S. dairy suppliers are working hard to continue shipments to other countries during the COVID-19 pandemic.
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Work for U.S. dairy exports continues during coronavirus crisis (audio clips)
by Mark O'Keefe March 20, 2020The goal is "business as usual" for workers connected by technology to USDEC headquarters in Arlington, Virginia, and nine international offices.
10 Most Recent Posts
Most Popular Posts in Past Year
Index of Posts by Topic
- #GotDairyJobs (4)
- About USDEC (42)
- Africa (5)
- Australia (4)
- Blog (8)
- Brazil (4)
- Canada (20)
- Central America (1)
- Cheese (49)
- China (53)
- Common food names (6)
- Company News (10)
- Crisis Management (3)
- Cuba (2)
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- Dairy checkoff (6)
- Dairy Ingredients (1)
- Dairy Resources (1)
- Dairy Trends (4)
- Documentation (3)
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- Exports (23)
- Farming (23)
- Food Aid (8)
- Food Safety (8)
- Foodservice (3)
- Free trade agreements (34)
- Geographical Indications (GIs) (9)
- Global Marketing (87)
- Got Jobs? (8)
- Indonesia (1)
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- Japan (17)
- Market Access (25)
- Market Conditions (206)
- Member Services (15)
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- Middle East (8)
- Middle East & North Africa (3)
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- Milk (2)
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- New Zealand (10)
- Next5% (20)
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- Nutrition (16)
- Product Innovation (3)
- Protein (3)
- Regulations (5)
- Research & Data (257)
- Russia (3)
- Singapore (8)
- South America (6)
- South Korea (8)
- Southeast Asia (21)
- Sustainability (16)
- Technology (2)
- ThinkUSADairy (4)
- TPP (13)
- Traceability (8)
- Trade Barriers (5)
- Trade Data (4)
- Trade Policy (67)
- TTIP (5)
- UHT Milk (7)
- USMCA (1)
- Vietnam (4)
- Whey (5)
- Whey Ingredients (1)
- Whey products (10)
- Whole Milk Powder (WMP) (3)
- World Dairy Expo (1)
- Yogurt (1)
Index of Posts by Date, Author
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- June 2016 (5)
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- February 2020 (4)
- May 2020 (4)
- November 2017 (3)
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- September 2020 (3)
- December 2020 (3)
- February 2021 (3)
- March 2011 (2)
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- Mark O'Keefe (154)
- Alan Levitt (119)
- USDEC Staff (76)
- Tom Suber (41)
- Margaret Speich (22)
- Marc A.H. Beck (15)
- Angélique Hollister (11)
- Vikki Nicholson-West (10)
- Tom Vilsack (8)
- Jaime Castaneda (7)
- Margaret Speich and Mark O'Keefe (7)
- Matt McKnight (7)
- Ross Christieson (7)
- Véronique Lagrange (7)
- Alan Levitt and Marc Beck (5)
- Shawna Morris (5)
- Brad Gehrke (3)
- Kristi Saitama (3)
- Marilyn Hershey (3)
- USDEC Communications (3)
- Alan Levitt and William Loux (2)
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- Brad Scott (1)
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- Dermot Carey (1)
- Errico Auricchio (1)
- Jeremy Travis (1)
- Kara McDonald (1)
- Krysta Harden (1)
- Mitchell Bowling (1)
- Nick Gardner (1)
- Rodrigo Fernandez (1)
- Ross Christieson and Shawna Morris (1)
- Sandra Benson (1)
- William Loux (1)