Analytical research guides U.S. Dairy Export Council members through the waters of international trade so they can compete to win in markets around the world.

If it's true that "knowledge is power," Megan Sheets is a behind-the-scenes power broker for the U.S. Dairy Export Council.

As USDEC's senior director of strategic development, Sheets manages a department that commissions research providing USDEC members the knowledge and power they need to capitalize on market and consumer trends.

Sheets is the first focus for a new "Experts on Dairy Exports" video series that will spotlight the work of people around the world who make USDEC the go-to organization for reliable information about U.S. dairy exports.

In the video above, Megan Sheets explains three "buckets" of research USDEC provides. Also, five USDEC members describe how research from USDEC's Strategic Insights department helps them take advantage of market opportunities.

Research helps USDEC members make better business decisions. 

"We use USDEC data to understand consumers' behavior within individual markets," says Alison Rosenblum, business development manager for Tillamook County Creamery Association, based in Tillamook, Oregon. "We use that information to make our decisions about which markets to enter and how to best position within them."

Sheets is just one of many USDEC experts delivering value to the U.S. dairy industry. Look for more examples as we continue to highlight USDEC's "Experts on Dairy Exports."

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The U.S. Dairy Export Council fosters collaborative industry partnerships with processors, trading companies and others to enhance global demand for U.S. dairy products and ingredients. USDEC is primarily supported by Dairy Management Inc. through the dairy farmer checkoff. How to republish this post.