The U.S. Dairy Exporter Blog: Market Analysis, Research & News

  • Vilsack in China: U.S. dairy industry building relationships for ‘long haul’

    By Mark O'Keefe August 30, 2019

    Meetings in Beijing encourage collaborative partnerships even as retaliatory tariffs take a toll on U.S. dairy exports.       

    BEIJING – U.S. Dairy Export Council President and CEO Tom Vilsack met Friday with officials from Chinese government and agriculture to deliver a message that the U.S. dairy industry remains committed to this high-potential market despite the challenge of retaliatory tariffs. 

    “We want an ongoing relationship with China,” Vilsack told employees from USDEC’s China and U.S. offices before a whirlwind day of meetings. “We are in this for the long haul. We want to be here 10 years from now, 20 years from now and 50 years from now.

    “At some point, our governments will figure out these trade issues and when they do we want to be in the best position possible for our member companies and farmer-funders.”

    Partnership theme

    The theme of fostering mutually beneficial partnerships was emphasized repeatedly Friday as Vilsack and USDEC staff held private, high-level meetings with:

    • U.S. Ambassador Terry Branstad, a former governor of Iowa, the same position Vilsack held before serving eight years as U.S. Agriculture Secretary and coming to USDEC.
    • China’s Ministry of Commerce (MOFCOM), which oversees trade issues for the world’s largest country, with a population of 1.4 billion.
    • Officials with the China Chamber of Commerce for Import & Export of Foodstuffs, Native Produce and Animal By-Products (CFNA), which serves more than 7,000 member companies and many others comprising China’s dairy industry. 

    The toll China's tariffs have taken

    Since a series of retaliatory tariffs between the U.S. and Chinese governments began in July 2018, the volume of U.S. dairy products fell 43% (see chart below) compared to the previous 12-month period.


    U.S. Dairy export volume to China during year of escalating tariffs

    USD6321 China Tariffs Chart-no title (002)

    Source: USDEC, utilizing U.S. government data


    Under the latest round of retaliatory tariffs announced last week, the tax on U.S. dairy products and ingredients exported to China will be as high as 45%. Last year, exports to China totaled $500 million, making the export market the fourth largest for the U.S. dairy industry.

    Costco opening in Shanghai illustrates power of a partnership

    Even with high tariffs, U.S. dairy companies are making inroads into China. That positive reality was on full display earlier this week when Costco opened a store to overflow crowds in Shanghai eager to buy U.S. products.

    Cheeses made in the U.S. from Belgioioso, Sartori, Tillamook, Pacific Cheese, Saputo, Schuman Inc. and Lactalis were showcased in the refrigerated section, thanks in part to a new partnership facilitated by USDEC with Costco in China.

    Costco8 (2)

    Provolone made by Belgioioso in Green Bay, Wis., joined several other made-in-America cheeses on Costco shelves during a grand opening in Shanghai. 

    “It’s an accomplishment that we have kept 50% of our business here in China,” said Ross Christieson, USDEC’s senior vice president, global cheese marketing, after attending a Costco event. “The people we have met with have been surprisingly positive. It has been a tough year for us in China, but I am feeling extremely positive about the long-term future for us here.”

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    The U.S. Dairy Export Council fosters collaborative industry partnerships with processors, trading companies and others to enhance global demand for U.S. dairy products and ingredients. USDEC is primarily supported by Dairy Management Inc. through the dairy farmer checkoff. How to republish this post.  

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