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Hot topics included the U.S. winning "best in the world" at the World Cheese Awards (upsetting the French) and the vital impact of the dairy industry on state economies.
It has been an eventful year for the U.S. Dairy Export Council, our member companies and our farmer-funders. That is reflected in the Top 7 most trafficked articles in the U.S. Dairy Exporter Blog, which I write for and edit.
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We rank them below, 1-7, based on views (essentially eyeballs), as measured by HubSpot analytics, the platform for our blog.
Before reading further, if you're not yet a subscriber to our blog, you should be. When you subscribe, you get stories like the ones below delivered to your inbox as soon as they are published.
1) Readers enjoyed this feel-good American Dream story of an Italian immigrant who became a first-rate artisan cheesemaker, exporting his Wisconsin-made product to 45 countries.
Click image to read article.
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2) In October, U.S. cheeses outshined France at the World Cheese Awards. What could compare? Imagine if France won the Olympic gold medal over the U.S. in basketball, a homegrown sport Americans think they own.Click image to read article.
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3) It's a feel-good story when a protagonist overcomes adversity to succeed. When 2018 year-end data was released in 2019, it became clear that our U.S. dairy industry cleared several hurdles to set an all-time record.Click image to read article.
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4) When a new year rolls around, people wonder if it will be better than the previous year. On Jan. 7, we provided readers with insight into what 2019 could bring.Click image to read article.
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5) Simply put, exports support the growth aspirations of the U.S. dairy sector. For an industry whose fortunes rose and fell almost exclusively on the mood of the domestic market in an earlier era, U.S. dairy exports have taken off in the last 15 years. A true success story!Click image to read article.
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6) During the past 30 days, this was by far the most viewed blog post, as readers became aware of the vital role dairy plays in state economies.Click image to read article.
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7) Q&A formats provide an effective way to cover a lot of ground—especially when there are good, explanatory graphics. Readers are also interested in the type of questions farmers are asking about exports.Click image to read article.
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Mark O'Keefe is vice president of editorial services at the U.S. Dairy Export Council.
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The U.S. Dairy Export Council fosters collaborative industry partnerships with processors, trading companies and others to enhance global demand for U.S. dairy products and ingredients. USDEC is primarily supported by Dairy Management Inc. through the dairy farmer checkoff. How to republish this post.
