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  • Whey permeate success makes Proliant U.S. Dairy's Exporter of the Year

    By Mark O'Keefe October 19, 2020

    The world’s No. 1 permeate company has helped blaze trails to China and other markets, creating opportunities for the entire U.S. dairy industry to ride the wave of whey ingredients.

    Proliant1-2

    Proliant Dairy Ingredients has built a growing international business focused exclusively on whey permeate, an ingredient that turns what was once a dairy problem into a global opportunity.

    For this and other contributions to the U.S. dairy industry, Proliant is the Tom Camerlo Exporter of the Year. The award is presented by Dairy Foods magazine and sponsored by the U.S. Dairy Export Council (USDEC) in honor of Camerlo, a former USDEC chairman.

    VIDEO CLIP: Dairy Foods Editor-in-Chief Kathie Canning tells why Proliant Dairy Ingredients was chosen 2020 Dairy Exporter of the Year.


    With headquarters in Ankeny, Iowa, Proliant has become the world’s No. 1 processor of whey permeate, a rising, value-added star in the U.S. dairy ingredients portfolio. Proliant exports 70% of the permeate it makes.

    Proliant’s plant in Melrose, Minnesota, runs 24 hours, seven days a week and an $85 million plant that just opened in St. Johns, Michigan, is the world’s largest permeate drying facility.

    Proliant

    Proliant keeps investing to support its export customers. Its new whey permeate drying facility in St. John's, Michigan, is the largest operation of its kind.  (Photo courtesy of Proliant Dairy Ingredients)


    The future looks even brighter after USDEC successfully worked with Proliant and others for the Chinese government to approve imports of permeate for human consumption. The May 15 announcement was a culmination of a decade of behind-the-scenes work and was only the second time the Chinese government has developed a new standard for a product that did not previously exist in China.

    The result of that patient work: An opportunity for Proliant and the entire U.S. dairy industry to build a completely untapped market with long-term potential. The U.S. already leads the world in permeate production with a market share of about 60% and has the capacity to grow.

    A long list of achievements

    In a letter sent to Proliant CEO Mike Matter, Dairy Foods magazine cited the achievements that made Proliant Exporter of the Year.

    EYO page7
    The list included:

    • A years-long commitment to developing value for the whey stream in dairy production.
    • Extensive whey permeate export activities (30-plus global destinations).
    • Strong, consistent commitment to quality — not just in products, but customer support.
    • Exceptional R&D via Proliant’s parent company, Lauridsen Group Inc. (LGI), with export customers allowed to use LGI’s $10 million laboratory, test kitchen and pilot plant staffed by a highly experienced global team of experts.
    • A technical staff that regularly travels to over 30 locations worldwide to work with customers developing new permeate containing formulations.
    • Active participation on the executive boards of the U.S. Dairy Export Council and other national dairy organizations to help expand demand for U.S. dairy products.
    • Work on trade policy issues so the U.S. dairy industry can compete on a level international playing field.

    Dairy Foods Editor-in-Chief Kathie Canning presented the 2020 Exporter of the Year honor to Proliant on Oct. 15, during USDEC’s annual Fall meeting.

     

    Riding `The Whey Revolution'

    It wasn’t long ago when whey, one of the most versatile and valued ingredients in the food and beverage industry, was a mostly untapped coproduct of making cheese. Whey was sold off to farmers to feed their livestock and spread on fields. A lot of whey was thrown away.

    As cheese production grew, what to do with whey became more challenging because every pound of cheese creates nine pounds of liquid whey. 

    Enter what some call “The Whey Revolution.” 

    With help from the dairy checkoff program through Dairy Management Inc. and The National Dairy Council, food scientists discovered how to capture valuable ingredients from the whey stream. One such ingredient is whey permeate (also called dairy product solids, deproteinized whey or modified whey). 

    Whey permeate is a dairy ingredient made after concentrating and separating whey’s protein and other solids, creating a high-lactose, soluble and versatile component that provides unique functionality in a wide variety of products. Most permeate has historically been sold for feed proven to improve the growth and health of piglets. It is increasingly being used to enhance the nutritional value and taste of a wide range of human foods such as hummus, pizza crust and chocolate brownies.
     
    “There was a time when nobody knew what whey was,” said Gabriel Sevilla, Proliant’s Vice President of Global Sales and Marketing. “No one knew what to do with it. For more than 20 years, we have been informing the public about the benefits of whey.”

    "Our challenge now is to inform our customers that permeate is part of the whey portfolio and that it’s a cost-effective, high-quality ingredient with excellent applications and functionality, not just for feed, but for food use as well.”


    Big investments in permeate

    From 1991-2004, Proliant partnered with Hilmar Cheese to build a California manufacturing facility to produce whey proteins and lactose. The joint venture resolved a waste issue and developed a market for high-quality dairy proteins. 

    In 2008, Proliant made a decisive pivot to permeate when it commissioned its state-of-the-art whey permeate processing facility in Melrose, Minnesota, right next door to a Land O' Lakes cheese plant. The visionary objective was to produce the highest quality whey permeate and develop demand for permeate food applications. 

    The key was to demonstrate the value and functionality of a whey coproduct considered for years to be only an animal feed ingredient. Proliant manufactures VersiLac® a high-quality, cost-effective, soluble dairy product solids (Whey Permeate), useful for a variety of food applications. 

    Permeate ticks all the right boxes for food formulators: versatile, functional, economical, clean-label friendly and nutritionally advantageous. 

    Permeate is increasingly seen as a not-to-be-missed strategic business opportunity. The global number of new product introductions using permeate have soared 104% in just five years, reaching a record 531 in 2019, according to the U.S. Dairy Export Council and Innova Market Insights. 

    Permeate top 5 uses

    For more details on how permeate is being used, get this infographic from ThinkUSADairy. Click here to download a PDF.

    whey permeate infographic


    The Proliant Melrose facility now produces 45,000 metric tons of whey permeate per year, exporting over 70%. 

    The new Proliant plant in St. Johns, Michigan, opened in August and is the world’s largest permeate drying facility. It can process 400,000 pounds of whey permeate per day (65,000 metric tons of finished product per year). Proliant invested $85 million in the plant, which adjoins the Glanbia Nutritionals, Dairy Farmers of America (DFA) and Select Milk Producers new joint-venture, large-scale cheese and whey production facility.

    You could say that if exporting global dairy ingredients were a poker game, Proliant has bet everything on what it believes to be a hot hand, permeate. 

    “We are the only company in the world that makes all of our money on permeate,” said Sevilla. “We have nothing to fall back on. That’s why we offer the highest quality permeate with the best available technical support.”

    Breakthrough in China 

    A breakthrough for the U.S. dairy industry occurred in May when 10 years of behind-the-scenes work by USDEC culminated with China officially approving permeate consumption for humans. Remarkably, the approval came when trade tensions between China and the United States were at a high pitch. 

    The green light opens a market of 1.4 billion people to permeate at a time when China is enthusiastically embracing dairy products and ingredients not present in the traditional Chinese diet. 

    permeate78-1

    Whey permeate for human consumption was approved by China in May after a decade of behind-the-scenes work by USDEC, Proliant and others. 


    It will take time to build demand. For example, Chinese food manufacturers must integrate permeate into their formulations. But Proliant has demonstrated it knows how to wait for long-term investments to pay off. 

    The company’s three biggest strengths, according to Sevilla, are: 

    1. A high-quality product supported by a skilled team.
    2. Superb technical support featuring an R&D center.
    3. Patience. 

    “Maybe the third strength is the most important,” said Sevilla. 

    About the Exporter of the Year Award 

    This patience, combined with other attributes, has made Proliant the 2020 Exporter of the Year. 

    Now in its 15th year, the award goes to a U.S. dairy supplier exemplifying leadership in advancing U.S. dairy exports, demonstrating a commitment to export market development while making exports an integral part of overall growth strategy. 

    Previous winners (chronicled on the USDEC website) include BelGioioso (2019), Milk Specialties Global (2018), Sartori (2017), Swiss Valley Farms (2016) and California Dairies (2015).

    Editor's note: A version of this story will appear in the November issue of Dairy Foods magazine. 

    Mark O’Keefe is vice president of editorial services for the U.S. Dairy Export Council.

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    The U.S. Dairy Export Council fosters collaborative industry partnerships with processors, trading companies and others to enhance global demand for U.S. dairy products and ingredients. USDEC is primarily supported by Dairy Management Inc. through the dairy farmer checkoff. How to republish this post.  

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