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Travelogue: U.S. dairy farmers learn about market opportunities in Southeast Asia
By USDEC Staff June 6, 2023- Tweet
Day-by-day travelogue captures some of the best social media posts from the farmers' visit this week.
U.S. dairy farmers, foreground from left, Alex Peterson, Becky Nyman and Charles Krause sample spicy Asian protein crisps, Yuzu lime cupcakes and other delicious snack items developed at the U.S. Center for Dairy Excellence in Singapore, utilizing U.S. dairy ingredients. Martin Teo, food application technical director at the Center, is shown at right.
Seven U.S. dairy farmers on a U.S. Dairy Export Council (USDEC) mission this week are seeing how long-range investments into important markets like Southeast Asia increase demand for nutritious U.S. dairy products.
On June 3, seven U.S. dairy farmers arrived in Singapore to begin a full week of activities, including meetings with Southeast Asian consumers, meetings with U.S. dairy companies that have offices in Singapore, supermarket visits and an up-close look at the U.S. Center for Dairy Excellence, which serves as a state-of-the-art innovation center and gathering place for U.S. dairy suppliers and SE Asian food and beverage stakeholders.
The seven U.S. dairy farmers are: Kate Fogler (Maine), Skip Hardie (New York), Charles Krause (Minnesota), Becky Nyman (California), USDEC Chair Larry Hancock (Texas), USDEC Vice Chair Alex Peterson (Missouri) and Dairy Management Inc. Chair Marilyn Hershey (Pennsylvania).
Over the years, these types of missions have given U.S. dairy farmers an opportunity to examine how big a bang they are getting for their checkoff dollars as the primary funders of USDEC.
About this updating travelogue
What follows is a one-stop travelogue, displaying in chronological order social media posts by USDEC and the dairy farmers themselves.
We urge others in the dairy industry to follow and share these reports on Facebook, Twitter and Instagram by searching for the hashtag #USfarmersSEAsia and checking the roundup on this page for daily updates.
Saturday, June 3
Seven U.S. dairy farmers, accompanied by USDEC staff and industry leaders, have arrived in Singapore to learn more about market opportunities for #usdairyexports. Last year, Southeast Asia was the No. 2 export market for U.S. dairy, with $1.68 billion in sales. #USfarmersSEAsia pic.twitter.com/pJOB12nAiv
— U.S. Dairy Exporter (@USDairyExporter) June 4, 2023Sunday, June 4
During a supermarket visit today in Singapore, U.S. dairy farmers were pleased to see how their sustainably produced milk is transformed into snacks, beverages and cheeses that wow consumers in Southeast Asia. #USfarmersSEAsia pic.twitter.com/WG9L7q4Xdk
— U.S. Dairy Exporter (@USDairyExporter) June 4, 2023U.S. dairy suppliers have increased market share in the Southeast Asia market nearly 5 percentage points since 2019. Investments in long-term relationships and innovation, such as that carried out at the U.S. Center for Dairy Excellence #USCDE, are paying off. #USfarmersSEAsia pic.twitter.com/MEeNDKKB6B
— U.S. Dairy Exporter (@USDairyExporter) June 3, 2023Monday, June 5
The U.S. Center for Dairy Excellence #USCDE demonstrates that we are "serious about Southeast Asia," USDEC CEO Krysta Harden told visiting U.S. dairy farmers today. It helps USDEC members stay ahead of the competition & meet the high expectations of customers. #USfarmersSEAsia pic.twitter.com/P5HNtzWjJD
— U.S. Dairy Exporter (@USDairyExporter) June 5, 2023Southeast Asia's snack scene is diverse and exciting, and U.S. dairy ingredients are well-positioned to be a part of it. At the U.S. Center for Dairy Excellence #USCDE, U.S. dairy farmers sampled some of the possibilities for further U.S. dairy usage and growth. #USfarmersSEAsia pic.twitter.com/y9BJ0N93sx
— U.S. Dairy Exporter (@USDairyExporter) June 5, 2023
Tuesday, June 6U.S. dairy farmers had a great time today experiencing dairy ingredient application at the U.S. Center for Dairy Excellence #USCDE. They saw how dairy concepts are developed to align w/ local taste preferences, thus boosting demand for #usdairyexports. #USfarmersSEAsia pic.twitter.com/nzhASUTcMu
— U.S. Dairy Exporter (@USDairyExporter) June 6, 2023The U.S. Center for Dairy Excellence #USCDE is a state-of-the-art gathering place for U.S. dairy suppliers and Southeast Asia food & beverage stakeholders. Asian buyers use it to learn how to expand product lines w/ U.S. dairy proteins & ingredients. #USfarmersSEAsia pic.twitter.com/QCWi7HKuUA
— U.S. Dairy Exporter (@USDairyExporter) June 6, 2023Leprino Foods - Singapore did not disappoint! Informative, insteresting and delicious. Decades of pizza cheese U.S. Dairy Export Council #usdecfarmermissionsingapore pic.twitter.com/tNkP0uNCoA
— Marilyn Hershey (@dairy_activist) June 6, 2023With in-market support, USDEC is a catalyst for U.S. dairy supplier and customer success in Southeast Asia. Pictured at @GlanbiaNutri, participants on a USDEC mission to SE Asia this week discuss how working together can drive innovation and grow #usdairyexports. #USfarmersSEAsia pic.twitter.com/54hHnbro2l
— U.S. Dairy Exporter (@USDairyExporter) June 6, 2023Wednesday, June 7
Day 3 of our @USDairyExporter trip in Singapore. We were able to tour the largest shipping port in the world Amazing efficiency moving vast amount of goods in and out. #USdairyexports pic.twitter.com/mm0FQAmLYF
— Charles Krause (@KrauseHolsteins) June 7, 2023.@DFAmilk had good discussion today w/ the USDEC farmer mission to Southeast Asia about our shared commitment to long-term success in overseas markets. Exciting times are ahead for U.S. dairy in SE Asia, the second-largest market for #usdairyexports after Mexico. #USfarmersSEAsia pic.twitter.com/xkOsZQUxHN
— U.S. Dairy Exporter (@USDairyExporter) June 7, 2023We are grateful to @USAmbSG for hosting a reception for USDEC's farmer delegation to Southeast Asia. Thank you to @USDAForeignAg for supporting the continued expansion of #usdairyexports. #USfarmersSEAsia @USEmbassySG pic.twitter.com/ZjN5EjyFKE
— U.S. Dairy Exporter (@USDairyExporter) June 7, 2023Thursday, June 8
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