The U.S. Dairy Exporter Blog: Market Analysis, Research & News

  • Southeast Asians Become U.S. Dairy "Cheeseheads"

    By Mark O'Keefe June 16, 2015

    The donning of cheese-shaped pieces of foam is an act of passion that transcends geographical boundaries.

    The U.S. Dairy Business Conference in Singapore drew purchasing and marketing decision-makers from throughout Southeast Asia. During breaks in the action, attendees were invited to pose for photographs in front of a backdrop depicting Holstein cows on an American dairy farm.

    "Cheesehead attire"—made famous by fans of the Green Bay Packers football team—was provided as optional accessories, a subtle sartorial reminder that the United States is the world's No. 1 exporter of cheese.

    The foam rubber apparel included the popular cheesehead, shaped like a wedge of cheese. For variety, participants also had the option of donning a cheese cowboy hat, a cheese baseball hat or a cheese top hat. Those seeking that more formal cheesy look could add a cheese tie or cheese bow tie.

    Many conference attendees participated, creating amusing cheesy ensembles and cheesy poses, as you can see below:

    Cheesehead10

     

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       Cheesehead6

     

      

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    The U.S. Dairy Export Council is primarily supported by Dairy Management Inc. through the dairy farmer checkoff that builds on collaborative industry partnerships with processors, trading companies and others to build global demand for U.S. dairy products 

    Southeast Asia Global Marketing
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