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Viewing all Articles by Mark O'Keefe
I am vice president of editorial services at USDEC. I oversee, among other things, our website (usdec.org) and The U.S. Dairy Exporter Blog. Working with talented colleagues, I blend the best practices of journalism and content marketing to provide the U.S. dairy industry the information it needs to expand global demand for our products. You can reach me at mokeefe@usdec.org.
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VIDEO: Vilsack discusses recent progress of dairy exports and concerns about coronavirus
by Mark O'Keefe March 19, 2020U.S. dairy exports had gained positive momentum in recent months. But the COVID-19 pandemic has the entire world wondering what comes next.
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Video: Congress hears how trade policy affects a working dairy farmer
by Mark O'Keefe March 10, 2020House subcommittee testimony highlights eight priorities to increase U.S. dairy exports and improve rural America.
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Why USMCA is a big win for U.S. Dairy (VIDEOS)
by Mark O'Keefe January 17, 2020Senate passage means trade rules will be reformed with Canada and solidified with Mexico, opening doors of opportunity to increase exports to our North American neighbors.
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Phase One U.S. trade deal with China positive step but U.S. dairy industry still needs tariffs lifted
by Mark O'Keefe January 16, 2020China's retaliatory tariffs have contributed to a 47% drop in U.S. dairy exports to China over a 12-month period.
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The 2019 Global Dairy Business Year in Review
by Mark O'Keefe December 31, 2019
We curate a one-stop, one-of-a-kind historical archive of the most important global dairy business developments of the year.
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The year's 7 most popular articles from the U.S. Dairy Exporter Blog
by Mark O'Keefe December 27, 2019Hot topics included the U.S. winning "best in the world" at the World Cheese Awards (upsetting the French) and the vital impact of the dairy industry on state economies.
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6 new infographics show what USMCA does for the U.S. dairy industry
by Mark O'Keefe December 18, 2019Benefits include preserving U.S. dairy access to Mexico, increasing access into Canada, protections for common cheese names and reforms to Canada’s dairy pricing system.
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Vilsack optimistic about dairy exports in 2020
by Mark O'Keefe December 2, 2019The USDEC president and CEO says the U.S. dairy industry is in the export business "to stay and to win."
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Interactive U.S. map shows economic impact of dairy exports in your state
by Mark O'Keefe November 19, 2019Wisconsin's economy leads the country with more than 12,700 jobs from dairy exports alone.
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U.S. dairy farmers praise the power of collaboration in Mexico
by Mark O'Keefe November 9, 2019On a week-long governance mission, DMI board members saw how USDEC facilitates business partnerships in Mexico that benefit farmers back home.
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France in shock over U.S. cheese winning "Best in the World" honor
by Mark O'Keefe November 2, 2019Judges at the World Cheese Awards put only one French cheese in the top 15, a ranking influential newspaper Ouest-France calls a "sacrilege."
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Travelogue: DMI board members examine U.S. Dairy's No. 1 market -- Mexico (many photos)
by Mark O'Keefe October 23, 2019As five dairy farmers continue a governance mission to Mexico, they file updates on social media, with this day-by-day travelogue rounding up their best posts.
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USA cheese named 'Best in the World'
by Mark O'Keefe October 21, 2019The coveted honor won by Rogue Creamery is a first for a U.S. cheesemaker and a boost for the U.S. dairy industry. Overall, the U.S. won 131 medals, the most ever.
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5 compelling economic facts about U.S. dairy exports to Mexico (charts)
by Mark O'Keefe October 20, 2019As DMI board members conduct a week-long governance mission in Mexico, USDEC highlights noteworthy data points about our No. 1 export market.
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Mamma Mia! BelGioioso named U.S. dairy industry's Exporter of the Year
by Mark O'Keefe October 17, 2019Founder Errico Auricchio has built a cheese company using Italian artisan methods his Great-Grandpa taught him, remembering "traditional ways are always the best."
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Vilsack lists reasons for U.S. dairy farmers to smile about the future of exports
by Mark O'Keefe October 4, 2019At World Dairy Expo, the USDEC president and CEO cites new developments and marketing strategies to increase exports to our North American neighbors as well as overseas markets.
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How the spread of African swine fever to Asia's pigs may affect U.S. dairy exports
by Mark O'Keefe September 25, 2019In the short term, fewer pigs mean less demand for pig feed and the U.S. whey products that fortify that feed. But USDEC sees longer-term opportunities.
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Vilsack optimistic about exports after China, Japan trips
by Mark O'Keefe September 7, 2019
Strategy: Play the long game in markets with high upside, seize opportunities when playing fields leveled by U.S. trade policy.
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Travelogue: Vilsack takes U.S. Dairy message to China, Japan
by Mark O'Keefe August 30, 2019
The U.S. dairy industry is competing to win market share in China and Japan, countries with growing demand for dairy, projected to continue for years to come .
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Vilsack in China: U.S. dairy industry building relationships for ‘long haul’
by Mark O'Keefe August 30, 2019Meetings in Beijing encourage collaborative partnerships even as retaliatory tariffs take a toll on U.S. dairy exports.
10 Most Recent Posts
Most Popular Posts in Past Year
Index of Posts by Topic
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