The U.S. Dairy Exporter Blog: Market Analysis, Research & News

  • VIDEO: "Got Jobs?" Dairy Campaign to Launch

    By Mark O'Keefe May 20, 2018

    USDEC, NMPF and IDFA are launching a collaborative “Got Jobs?” campaign showcasing dairy’s state-by-state economic footprint.

    On Monday, the U.S. Dairy Export Council, National Milk Producers Federation and International Dairy Foods Association will officially launch their collaborative “Got Jobs?” campaign showcasing dairy’s state-by-state economic footprint.

    WATCH AND SHARE VIDEO OVERVIEW BELOW


    WATCH AND SHARE VIDEO OVERVIEW ABOVE

    The main message: "Dairy creates jobs, exports create more."

    A new online portal with an easy-to-remember address -- GotDairyJobs.org -- will serve as a clearinghouse of information to educate and inform the media and general public about dairy’s positive economic impact. 

    Among other things, you can:

    • Find fact sheets showing jobs created by dairy in your state
    • Get the latest data on the economic impact of exports in your state
    • Download videos, images and more for your social media efforts
    • Read compelling stories about real people working dairy-related jobs

    The joint project aims to tell dairy’s positive economic impact story for a year through journalistic-style articles, social media marketing and amplification from the dairy industry.

    Campaign goals include:

    • Inject information on dairy’s economic footprint into the national discussion on jobs 
    • Create ongoing, shareable content that conveys "dairy delivers jobs, exports deliver more jobs"
    • Collaborate across national, regional and state dairy organizations to tell our positive economic impact story with “one voice”

    A Monday afternoon news conference featuring the presidents and CEOs of USDEC, NMPF and IDFA officially kicks off the campaign.

    Questions, ideas or feedback? Contact Mark O’Keefe at mokeefe@usdec.org.


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    The U.S. Dairy Export Council fosters collaborative industry partnerships with processors, trading companies and others to enhance global demand for U.S. dairy products and ingredients. USDEC is primarily supported by Dairy Management Inc. through the dairy farmer checkoff. How to republish this post.  

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